Consumer Groups Lobby for Gift Card Bill of Rights
Consumer advocacy groups have come together to come up with a “Gift Card Holder’s Bill of Rights”. Gift cards have become popular within recent years. Everyone from Target to Chili’s offers some form of gift card. This year holiday shoppers will purchase 100 billion dollars worth of gift cards. As the economy worsens, more people will give away gift cards and prepaid credit cards to loved ones.
There are two popular types of gift cards available. Gift cards offered by large retailers like Chili’s or Target are called closed loop cards. Open loop cards are those prepaid cards issued by banks or credit card companies.
The National Consumers League wants both open and closed loop credit cards to adhere to the following guidelines:
1) Gift Cards should not expire.
2) The value of the cards should not be reduced by unnecessary fees.
3) The purchase price of a gift card should be 10 percent of the purchase value and not exceed $5.00.
4) Card replacement fees should be 10 percent of the purchase value and not exceed $2.00
5) A card should become redeemable in cash once it reaches a balance of $5.00.
6) Balance inquires should be free of charge
7) Gift card accounts should be held separately from the issuer’s funds. This money should be held in trust separately and refunded to the owner should the issuer go bankrupt.
There are definitely some important points covered in the “Gift Card Bill of Rights”. I do feel that it is important for prepaid funds not to be commingled with the operating funds of the gift card issuer. As a small business owner, I know how money from one thing gets used to cover another. In the case of a gift card issuer going out of business, consumers should be able to redeem unspent funds on their cards. Without the creation of separate accounts, many people who are holding on to a gift card risk loosing their available credit.
These types of issues need to be addressed; however, the government should not regulate what gift card issuers charge for the use of their cards. Regulation is important, however, we can not over regulate free markets and decide how much profit a company should make.
Gift cards should not be allowed to expire either. A gift card should be as good as cash at any of the retailers who are participating. Cash does not have an expiration date, neither should a gift card or prepaid credit card.
Any regulation imposed on our economy should benefit both the businesses who have to adhere to the laws and the consumers it is supposed to benefit. It should definitely be law that gift cards should not expire and that money should be held in separate account should the issuer go out of business. However, we should not be telling companies how much they can or can not charge for fees. There needs to be a balance between what is going to be fair for consumers and what is going to be fair for businesses.
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